PROJECT

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Handtag


BRANDING

EXPERIMENTAL


Concept

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Creation of an interactive games experience site from an IKEA chair. OBJECTIVE: the user is always at the heart of the action.

TEAM

With Laura Jovelin

TOOLS

Illustrator, Photoshop and After Effects

MY ROLE

Art Director

CONCEPT

From photographs of the chair, simple geometric shapes are isolated: round, line, square, triangle etc. (left part of the image above).

From the serial number of this IKEA chair, reversing the numbers, and manipulating them: the word HANDTAG pops out.

Handtag which means "to handle" in Swedish.

Colors

These primary colors are simple and attractive, and can be reminiscent of the colors used in children's games (building game, assembly game, etc.).

#FF0000

#0000FF

#FFF000

INTENT OF THE INTERACTIVE SITE

Goal: to be in the interaction, the manipulation whether it is the user who triggers the action. Reuse of the two main functionalities of this chair: folded / unfolded, action verbs and their opposites through an experience site (reference to Neen art) of interactive games.

4 interactives games :

MOVE / REPLACE

Taquin game

Game consisting of moving and replacing boxes to reconstruct an image.

BALANCE / DISTURB

Bridge Game

From this concept, the goal is to assemble elements in balance with each other as long as possible.

STORE / DISTURB

Casse Brique game

Game known to all. Guide ball that destroys row shapes.

RISE / REVERSE

Maze game

Mouse click to reverse shapes. One of the points of the logo becomes the ball which will traverse the labyrinth to end up in a receptacle.

WEBSITE

POSTERS


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